Young drivers think they're invincible, and that feeling is most dangerous in the first six to twelve months of driving solo, statistically the deadliest period of any driver's life. To shift that mindset, we partnered with the Department of Transport to share the real story of 15-year-old Tom Saffioti. Through first-hand accounts from Tom's best mate Ben and his mum Samantha, the campaign puts a face to the statistics, making the consequences of distracted driving feel personal, not just possible.

Agency: The Brand Agency
Creative: Ali Shabaz, Steve Straw, Blanche McKie, Ellen Treharne, Gaby Hanna
Account Management: Evan Murie, Sara Cunningham
Strategy: Daniella Chadinha
Production: Courtney Reid, Kelly Miller, Liam Crighton
Production Company: Clockwork
Sound Studio: Fable
DOP/Photographer: Mauro Palmieri