PARENTS CAMPAIGN
UNIVERSITY OF WA

Despite being the primary influencers, parents can sometimes lack the tools and knowledge to guide their children through the university selection process.

A content series was created, showcasing parent-child interviews that delve into their transition from high school to university.

DIGITAL / SOCIAL

Agency, The Brand Agency (WPP)                    Executive Creative Director, Dean Hunt      Copywriter, Gaby Hanna                                               Art Director, Ryan Doray                                     Director, Pete Townsend