RAC

PARKS & RESORTS

RAC is Western Australia's most trusted member-owned organisation, providing roadside assistance, insurance, travel, and financial services to over one million members.

Their 10 Parks & Resorts are where that care for West Australians becomes something you can actually stay in.

To promote Parks & Resorts, we decided to stay focused on the quiet, slow moments that make a stay memorable. Appreciating the natural beauty of each location and the small experiences that linger long after you leave.

TVC / BVOD / SOCIAL / RADIO

Agency, The Brand Agency (WPP)                                                       Executive Creative Director, Dean Hunt                                            Art Director, Gaby Hanna                                                         Copywriter, Blanche Mckie                                                               Director, Pete Townsend                                                                     DOP, David Le May

Pemberton, Western Australia