Safety Stickers
Road Safety
A campaign built for social media.
Tackling risky behaviour on Western Australian roads, trading shock tactics for something more personal.
17 custom animated characters across 38 short videos, designed to feel like native, lo-fi social content, not ads.
Tailored to seven audience profiles, it leads with humour and character design before delivering life-saving messages across drink driving, fatigue, eRideables, motorcycles and safer vehicles, rooted in the everyday objects and vehicles people already connect with.